The AI + marketing brief
Everything moving in AI and marketing, in five minutes a day.
Short, plain-English reads on AI tools, AI search, ad platforms and growth. For operators who do not have time for the long version.
The format
Every Memo, in three parts
What changed
The launch, the update, the price move, in plain English.
Why it matters
What it means for your funnel, your feed and your spend.
The move
One concrete action to take before your first meeting.
From the desk
We read the changelogs, the ad-platform updates and the earnings calls, then write down the part you can use. If a tool is overpriced, we say so. If a feature is hype, we skip it.
The Memo Desk
Featured articles
The Tool StackLatest dispatches
All articlesBefore an AI agent demo, check what it can actually touch
Anthropic is extending its internal evaluation internet cutoff. Use this approval record before an AI vendor's demo can reach customers or live systems.
Read in 3 min →Claude’s new policy: check your AI search placements
Anthropic explicitly addresses deceptive AI search seeding. Use this placement register to check your agency’s methods before approving more work.
Read in 3 min →Pinterest Beauty Guides: a salon owner's next move
Pinterest now turns hair and nail Pins into AI guides. Use this salon consultation check to separate customer inspiration from a service you can promise.
Read in 3 min →TikTok Lead Agent: should you approve a pilot?
TikTok is testing AI lead qualification in messages and websites. Use this approval sheet to check eligibility, answer quality and the sales handoff.
Read in 3 min →Google is replacing Gems: which workflows need attention?
Google is moving Gems to skills. Identify affected workflows, separate rollout from retirement, and use a migration register to decide what to move first.
Read in 4 min →How to measure AI search traffic and the business it brings
How to measure AI search traffic in Google Analytics, separate assistant visits from Google search, and check whether those visits produce real inquiries.
Read in 7 min →Google wants AI checks, Shopify adds Canvas: October 2 brief
Google sharpens its AI content review guidance, Shopify launches Canvas, and ChatGPT adds virtual try-on. What business owners should check today.
Read in 4 min →Google summarizes brands, DoorDash texts: October 1 brief
Google's brand summaries put your reputation on the search page. Plus, ChatGPT ad controls and DoorDash text ordering: what owners should check today.
Read in 4 min →OpenAI launches Dots, upgrades Sol: September 30 brief
OpenAI adds ongoing AI assistants, upgrades its lower-cost model, and expands apps inside ChatGPT. What small business owners should check first.
Read in 4 min →Shopify opens AI checkout, Claude speeds up: Sept. 29
Shopify lets browser assistants finish purchases, Google widens search alerts, and Claude promises cheaper tasks. The September 29 business brief.
Read in 4 min →AI voice cloning consent: a business checklist
AI voice cloning consent explained for business owners, with a practical agreement checklist, platform disclosure rules, and a safer approval process.
Read in 8 min →ChatGPT shopping product discovery: an owner’s guide
ChatGPT shopping product discovery now puts products inside AI comparisons. Learn how to make your catalog accurate, visible, and ready for buyers.
Read in 8 min →